From handcrafted textiles and elevated resortwear to contemporary occasion dressing, these emerging Indian brands are bringing craftsmanship, inclusivity and thoughtful design into the spotlight. Homegrown Fashion Brands India's independent fashion scene is entering an exciting new chapter. Rather than following fast-moving trends, a growing wave of homegrown labels is focusing on timeless design, traditional craftsmanship and versatile wardrobes that fit seamlessly into mode

EORS 24 brings together over 6 million styles, premium international labels, emerging Indian brands and exclusive lifestyle launches, making this year's edition Myntra's most expansive shopping event to date. India's online fashion landscape is gearing up for one of its biggest retail moments as Myntra's End of Reason Sale (EORS) 24 returns with its largest-ever collection of brands and product launches. Running from May 29 to June 14, 2026, with VIP access already underway,